: projects / CfDB

PILOT: FOR DE BIJENKORF

4 one-of-a-kind garments with encrypted narratives about sustainability.

CASE/

A huge problem for fashion brands and department stores today is dealing with the large amount of returns and damaged goods. De Bijenkorf, one of Selfridges Group's iconic department stores, regularly deals with this issue. Nevertheless, these items consist of high quality material and are suitable for a new life.

De Bijenkorf asked De Wasserij to design new items from a diverse collection of materials. 10 designers presented their unique approach in store. These items were available for purchase to thousands of customers that visit De Bijenkorf each day.

As part of this collaboration, Gianni Antonia (Design Lead at Cypherloom) designed 4 one-of-a-kind garments that show data regarding sustainability within De Bijenkorf. Each tells its own narrative, you can read using an Instagram filter. This way you can wear a unique piece from De Bijenkorf, focussing on a green future, and learn more about their approach to become fully sustainable by 2025.

This collection was on view at De Bijenkorf between 1st of February and 20th of March 2022 and included a live talk with Gianni Antonia.

AUGMENTED REALITY

Meaning is the highest currency. It adds value to any object, despite its worth. With help of information technology, we turn narratives into the most personal items. We collaborate with designers to build data-responsive fashion, accessories and home interiors. All made-to-order and designed with data, inspiring a more sustainable and inclusive consciousness.

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DIGITAL FASHION

Meaning is the highest currency. It adds value to any object, despite its worth. With help of information technology, we turn narratives into the most personal items. We collaborate with designers to build data-responsive fashion, accessories and home interiors. All made-to-order and designed with data, inspiring a more sustainable and inclusive consciousness.

Made to measure →

DATA VISUALISATION

Meaning is the highest currency. It adds value to any object, despite its worth. With help of information technology, we turn narratives into the most personal items. We collaborate with designers to build data-responsive fashion, accessories and home interiors. All made-to-order and designed with data, inspiring a more sustainable and inclusive consciousness.

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GENERATIVE

Meaning is the highest currency. It adds value to any object, despite its worth. With help of information technology, we turn narratives into the most personal items. We collaborate with designers to build data-responsive fashion, accessories and home interiors. All made-to-order and designed with data, inspiring a more sustainable and inclusive consciousness.

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COLLECTION/

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CGIAugmented reality →

strategy/

As information designers, we saw a challenge in exploring a new way of wearing. One that not only includes sustainable fabrics but also provokes a sustainable consciousness. All the materials we received have a history of their own. We wanted to use them in away that shares their collective story:a peek into what sustainability really means at De Bijenkorf. The process involved two major design challenges.All the materials we received have a history of their own. We wanted to use them in a way that shares their collective story: a peek into what sustainability really means atDe Bijenkorf. The process involved two major design challenges. All the materials we received have a history of their own. We wanted to use them in away that shares their collective story:a peek into what sustainability really means at De Bijenkorf. The process involved two major design challenges.

CGIDigital production →

TEAM

DESIGN

Design Lead – Gianni Antonia
Assisted by – Demi Martinez, Maaike Bisschop

image

Photography – Gianni Antonia
Styling – Eliza Hijzen
Make-up – Kieu

production

Production – Maaike Bisschop
Digital Fashion – Omar van Dok

TALK

Speaker – Gianni Antonia
Moderated – Jill Ensink
Video – Daniel van der Kolk
Facilitated by – De Bijenkorf

CYPHERLOOM: IDENTITY AS DATA

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LOOM